Start Strength Training Now and Become Confident & Consistent in the Gym in Less Than 90 Days

 

Strength Starts Here™ is a 90-day transformation program created for women over 35 who feel anxious, intimidated, or unsure where to begin.
Using my holistic, beginner-friendly 6-Step Method, you'll go from overwhelmed and uncertain to calm, consistent, and confidently lifting — often stepping into the gym by week 8.

Whether your goal is to lose weight, build muscle, ease menopause symptoms, protect your bones, or simply feel stronger and more at home in your body, lifting weights is the answer. The problem isn’t knowing why — it’s knowing how to start without doubting yourself.
That ends here.

NEXT ENROLLMENT August 2025

JOIN NOW
 

You Want to Feel Strong, Capable, and Confident in the Gym… But Right Now, It Feels Completely Out of Reach.

 

You love the idea of being the kind of woman who walks into the gym without hesitation—who knows exactly what she’s doing, feels at home in her body, and sticks to a strength routine with confidence.

You know lifting weights is the key to getting stronger, feeling energized, and taking care of yourself as you age. You want to feel like yourself again—only stronger, more capable, and fully in control.

But instead of feeling motivated to start, you feel stuck.

 

Here's what's holding you back...

 

 💭 You don’t feel your most confident right now, and the thought of walking into a gym full of gym bros and 20-somethings makes you feel completely out of place.

💭 You don’t know where to start, and every “beginner workout” you find online feels either way too complicated or just not designed for you.

💭 You’re afraid of looking lost or doing something wrong—what if you hurt yourself? What if people are watching?

💭 You want to make this a consistent habit, but with your busy, exhausting lifestyle, it feels impossible to add one more thing to your plate.

 

And the worst part? You keep telling yourself you “should” just figure it out—but guilt isn’t getting you anywhere.

At this point, you’re probably thinking:


"There has to be a better way to start."

 

There is.

 

Imagine…

✨ Walking into the gym and actually knowing what to do—without second-guessing yourself.


✨ Having a simple, sustainable plan that works with your life, not one that requires a complete overhaul.


✨ Feeling safe and confident in your movements, knowing you’re doing them correctly—no injuries, no confusion.


✨ Finally breaking the cycle of stopping and starting—because this time, you actually enjoy the process.

 

This is exactly what Strength Starts Here™ is designed to help you do.

 

💪 Beginner-friendly strength training + behavior change strategies — so you can fit this into your life without overwhelm.

💪 A proven 6-Step Method that gives you a clear, step-by-step plan for what to do in the gym, turning it from an intimidating place into your new favorite space.

💪 Hands-on guidance on form, gym equipment, and workouts — so you build strength safely and confidently.

 

You don’t have to keep overthinking this. You just need a simple, proven way to start.

 

Strength Starts Here™ gives you exactly that.

YOU CAN START YOUR FITNESS JOURNEY  WITHOUT FEELING OVERWHELMED OR INTIMIDATED.

 

PICTURE THIS:

 

✅ You walk into the gym with real confidence, knowing exactly what to do — no second-guessing, no intimidation.


✅ You feel stronger, more energized, and less achy — not just physically, but mentally and emotionally.


✅ Strength training becomes a normal part of your routine — and you actually enjoy it.


✅ You ditch the all-or-nothing mindset and finally find an approach that truly fits your life.


✅ You have a community of supportive women cheering you on every step of the way.

 

This isn’t just a dream — it’s 100% possible for you.
And Strength Starts Here™ gives you the proven, step-by-step roadmap to get there.

This doesn't have to be you...😅

YES, IT’S ACTUALLY POSSIBLE…

 

✨ TO GO FROM:
Feeling scared, intimidated, or just completely out of place in the gym — not having a clue about form, what exercises to do, or how to set up equipment...

👇🏼

✨ TO:
Walking into the gym for the first time, feeling confident in your form, following a program, knowing how to set up equipment — and even recognizing when it’s time to increase your weights.

 

✨ TO GO FROM:
Living mostly sedentary, feeling exhausted, achy, and unsure in your movements...

👇🏼

✨ TO:
Feeling strong and confident in your body, more energized, less stressed, sleeping better, and just generally feeling happier every day.

 

✨ TO GO FROM:
Thinking it’s impossible, believing you have to go all in or give up your time and favorite foods...

👇🏼

✨ TO:
Taking things day by day, enjoying the process, making small changes that add up, and realizing you’re not actually losing anything — you’re gaining strength, energy, and freedom.

  

 

How do we get there?

 

✨It’s not magic — it’s a method.✨

 

In Strength Starts Here™, you’ll follow my proven 6-Step Method designed specifically for women over 35 who feel anxious, intimidated, or out of place in the gym.
Step-by-step, you’ll move from overwhelm and uncertainty to knowing exactly what to do — stepping into the gym with real confidence by week 8, and feeling stronger and more consistent by day 90.

 

Here’s what that journey looks like:

 

Inside each step, you’ll learn exactly what you need to move forward with confidence — no guesswork, no overwhelm.

 

You’ll discover how to quiet the self-doubt, build new habits that actually stick, master the foundational movements, and step into the gym knowing exactly what to do.
By the end, you won’t just know how to lift safely — you’ll finally feel ready to walk in on your own, follow a program built for your body, and keep going long after the 90 days are over.

Hey there, I’m Adelade 👋

I’m an ACE Certified Personal Trainer and Behavior Change Specialist who’s spent years helping women over 35 start strength training from scratch — often when they felt too intimidated to even walk into a gym.

Over the years, I kept noticing the same thing:
About 90% of my clients — most of them women over 40, told me they felt scared, embarrassed, or completely lost in the gym until they finally bit the bullet and hired me as a trainer.

As much as I love working 1:1, I realized it isn’t realistic (or affordable) for most women to rely on a personal trainer forever. And the sad truth? Many women keep putting off their health for years — stuck in gym anxiety — until they convince themselves it’s too late or an injury finally forces them to act.

That’s why I created Strength Starts Here™: to give women like you the knowledge, skills, and confidence to walk into the gym on your own — and finally feel at home there.
No expensive weekly sessions, no complicated plans — just a clear, step-by-step method that teaches you exactly how to start, stay consistent, and get stronger for life.

Introducing...

Strength Starts Here™

 

The ultimate transformation program created exclusively for women over 35 who want to overcome the fear and overwhelm of starting strength training — and finally feel strong, confident, and at home in the gym.

Strength Starts Here™ combines beginner-friendly strength training with proven behavior change strategies, so you don’t just learn what to do — you learn how to stick with it.
Step-by-step, you’ll conquer gym anxiety, build real confidence, and create a routine you can enjoy (and actually maintain) for life.

Check Out What's Inside:

 

Drip access to 6 modules. You'll get access to a new module every 2 weeks so you can follow along in just minutes a day without feeling overwhelmed by intensive programming. You'll get:

 

Short, progressive, video lessons guiding you through the Strength Starts Here Framework so that you can work through exercises and practice your form on your schedule, at a pace that feels safe and comfortable for you.

 

The exact 12 week process a Personal Trainer starts her 35+ beginner clients with, without the overwhelm or having to pay for expensive training sessions. This looks NOTHING like a "beginner workout" plan that's being sold to you online that skips the basics and can make you feel worse than when you started. 

 

I'll walk you through every step of the way with bi-weekly live coaching calls for Q&A, and support as you work through the program, practice your form, and track your progress.

 AND

A 24/7 private online community full of like-minded women to get feedback, answers, guidance on form, and support during the program and beyond.

Meet Heather. Heather has been a dentist for over 25 years and struggled with chronic neck pain due to sitting for long periods with her head tilted to one side. She was diagnosed with neck arthritis which we were able to work around, modifying any movements involving overhead reaching. Over the course of 8 months, Heather built significant strength, improved movement patterns, reduced neck and back pain, and developed higher self-esteem.

 

Cash-flow friendly

$116/month

for 6 months

  • vs. $249.50/mo after Beta-Launch
  • Lifetime access to all 6 modules, video tutorials, workbook activities, SSH private community
  • SSH workbook to retain knowledge and refer back to
  • 12 weeks of workout programming
  • 1:1 Behaviour Coaching
  • 1:1 Form Coaching
  • Weekly live calls
  • 24/7 private online community of supportive, like-minded women
  • $1050 in free bonuses including 1:1 coaching
GET STARTED

Pay in full + save $200

$497 CAD

one-time investment

  • vs. $1297 after Beta-Launch
  • Lifetime access to all 6 modules, video tutorials, workbook activities, SSH private community
  • SSH workbook to retain knowledge and refer back to
  • 12 weeks of workout programming
  • 1:1 Behaviour Coaching
  • 1:1 Form Coaching
  • Weekly live calls
  • 24/7 private online community of supportive, like-minded women
  • $1050 in free bonuses including 1:1 coaching
GET STARTED

Here's What My Beta Testers Had to Say...

Jenny and Andy were among the first group of women to test out Strength Starts Here! Here's what they had to say...

 
 

Questions? I have answers!

PLUS, ENROLL NOW AND GET OVER $2200 WORTH OF FREE BONUSES (BETA-LAUNCH SPECIAL ONLY)!

1:1 COACHING SESSION

($200 BONUS)

1:1 coaching session to discuss any challenges, offer guidance and support. We'll also use this session to discuss your unique lifestyle and fitness goals so I can effectively create your own personalized workout program for the final 4 weeks of SSH (see next bonus).

YOUR OWN CUSTOMIZED WORKOUT PROGRAM BASED ON YOUR UNIQUE GOALS AND LIFESTYLE

($500 BONUS)

 During our 1:1 call we'll discuss your goals, gym accessibility, schedule and lifestyle to come up with the best workout program for you so that during the final 4 weeks of SSH, you'll follow your own, customized program created by me, while still having the support of myself and the group.  

LIFETIME ACCESS

($1500 BONUS)

Newsflash: Progress isn't linear!

Part of making long-term behavior changes involves having setbacks or behavioral "relapses". This is totally normal and all part of the process. With lifetime access, you'll have all the tools and support you need in order to be able to work through whatever new challenges life brings, well after completing the program.

The Strength Starts Here Guarantee

 

I'm passionate about helping you start your fitness journey in a way that feels right FOR YOU. That means having the right tools and knowledge to allow you to walk into the gym comfortably on your own, with the desire to get stronger, build confidence and take care of YOU.

Take the time to work through the videos and tutorials, fill out your workbook, complete the knowledge tests and get your questions answered during the coaching calls or in the online community chat. Apply everything you've learned and if after that, you don't feel like you can walk into the gym, I'll refund you in full. Simply contact me directly with photos and videos of all of your work (you will have the option to video yourself for your own personal reference to compare form in module 2) and refund request.

You're ready to join Strength Starts Here if...

 

💪🏼 You’re a woman over 35, ready to take action towards a healthier, stronger life—without the overwhelm of rigid plans or confusing workouts.

 

💪🏼 You’re committed to lasting change and sustainable habits, not another quick-fix challenge or fad diet that leaves you back at square one.

 

💪🏼 You’re ready to create a consistent fitness routine that empowers you, without the fear of failing or giving up.

 

💪🏼 You’re done with programs that don’t stick. Now, you're focused on building the habits that get you to the gym—and keep you going.

 

💪🏼 You’re motivated to feel strong and confident in both body and mind, to live a life that feels more aligned and fulfilling.

 

💪🏼 You’re ready to trust the Strength Starts Here process—a beginner-friendly, holistic approach to take you from feeling overwhelmed to feeling gym-confident and consistent.

 

💪🏼 You’re seeking support, not just to learn proper strength training techniques, but to stay accountable, set boundaries, and overcome obstacles with confidence.

 

💪🏼 You’re done with the cycle of starting and stopping. You're committed to breaking the cycle and finally feeling good about yourself, your body, and your efforts.

 

GET STARTED
GET STARTED

It's time to take control of your health and happiness...for good.

JOIN NOW (see above for payment options)