It's Time to Reach Your Fitness Goals & Learn how to Build Strength on YOUR Terms

Strength Starts Here is a 12 week transformation program empowering women over 35 to go from overwhelmed and uncertain to gym confident and consistent using a holistic, beginner approach to strength training. Whether your goal is to lose weight, build muscle, reduce symptoms of menopause, improve bone density, reduce risk of falling, or just to live longer, stronger, and better...YOU NEED TO BE LIFTING WEIGHTS. There are no two ways about it.

Yet, so many women are holding back because they don't know where to start or they fear the gym. That ends here.

 

NEXT ENROLLMENT MAY 2025

Program Start Date: May 26, 2025

JOIN NOW
 

You Want to Feel Strong, Capable, and Confident in the Gym
 But Right Now, It Feels Completely Out of Reach.

 

You love the idea of being the kind of woman who walks into the gym without hesitation—who knows exactly what she’s doing, feels at home in her body, and sticks to a strength routine with confidence.

You know that lifting weights is the key to getting stronger, feeling more energized, and taking care of yourself as you age. You want to feel like yourself again—but stronger, more capable, and in control.

But instead of feeling motivated to start, you feel stuck.

 

Here's what's holding you back...

 

💭 You’re not feeling your most confident right now, and the thought of walking into a gym full of gym bros and 20-somethings makes you feel completely out of place.

💭 You don’t know where to start, and every “beginner workout” you find online feels either way too complicated or not made for you.

💭 You’re afraid of looking lost or doing something wrong—what if you hurt yourself? What if people are watching?

💭 You want to make this a consistent habit, but with your already busy and exhausting lifestyle, it feels impossible to add one more thing to your plate.

And the worst part? You keep telling yourself you “should” just figure it out, but guilt isn’t getting you anywhere.

At this point, you’re probably thinking:
"There has to be a better way to start."

 

There is.

 

Imagine


✹ Walking into the gym and actually knowing what to do—without second-guessing yourself.


✹ Having a simple, sustainable plan that works with your life, not one that requires a complete overhaul.


✹ Feeling safe and confident in your movements, knowing you’re doing them correctly—no injuries, no confusion.


✹ Finally breaking the cycle of stopping and starting, because this time, you actually enjoy the process.

 

This is exactly what Strength Starts Here is designed to help you do.

 

đŸ’Ș Beginner-friendly strength training + behavior change strategies so you can fit this into your life—without the overwhelm.

 

đŸ’Ș A clear plan for what to do in the gym so it stops feeling like an intimidating place and starts feeling like a space where you belong.

 

đŸ’Ș Step-by-step guidance on form, gym equipment, and workouts so you can build strength safely and confidently.

 

You don’t have to keep overthinking this. You just need a simple way to start.

 

Strength Starts Here gives you exactly that.

YOU CAN START YOUR FITNESS JOURNEY  WITHOUT FEELING OVERWHELMED OR INTIMIDATED.

 

PICTURE THIS:

 

✅ You walk into the gym with confidence, knowing exactly what to do—no second-guessing, no intimidation.


✅ You feel stronger, more energized, and less achy, not just physically but mentally and emotionally.


✅ Strength training is just a normal part of your routine—and you actually enjoy it.


✅ You’ve ditched the all-or-nothing mindset and finally found an approach that works for you.


✅ You have a community of supportive women cheering you on every step of the way.

 

This isn’t just a dream—it’s 100% possible for you. And Strength Starts Here is the step-by-step roadmap to help you get there

This doesn't have to be you...😅

YES, IT’S ACTUALLY POSSIBLE


 

TO GO FROM

Feeling scared, intimidated, or just "out of place" in the gym, not having a clue when it comes to form, what exercises to do and how to use, let alone set up equipment...

đŸ‘‡đŸŒ

Being able to walk into the gym for the first time, feeling confident in your form, follow a program, and being able to recognize, set up equipment and knowing when to up your weights.

TO GO FROM

Sedentary, feeling exhausted, achy, uncertain in your movements...

đŸ‘‡đŸŒ

Strong and confident in your body, energized, less stressed, less aches and pains, having better sleep and being generally happier.

 

TO GO FROM

Feeling like it’s impossible, having to go all in, feeling like you have to give up your time and the foods you love...

đŸ‘‡đŸŒ

Taking things day by day, enjoying the process, making small changes that add up over time, recognizing and celebrating what you’re gaining, realizing you’re not actually losing anything.

 

 

Hey there, I’m Adelade.

 

An ACE Certified Personal Trainer and Behaviour Change Specialist who has worked in the fitness industry for the past several years.

 

In my time as a trainer I've noticed a trend; 90% of my clients who are women over 40, admittedly described feeling intimidated, not knowing where to start and even “embarrassed” about stepping into a gym, until they finally bit the bullet and hired a Personal Trainer (me).

 

As much as I love helping my clients 1:1, I’ve realized it’s just not feasible or realistic for most women to rely on a personal trainer in order to go to the gym. Which means unfortunately, most women live in this state of gym intimidation, putting off their health for YEARS, until they convince themselves they’re too far gone or injury forces them to make changes. Wouldn't it be better to get a handle on it now before it's too late? And without having to rely on expensive personal training sessions?

 

So now, rather than having women rely on me in order to show up, I help women over 35 learn how to overcome their gym anxiety so they can walk into the gym ON THEIR OWN, confidently & consistently.

Introducing...

Strength Starts Here

 The ultimate transformation program designed exclusively for women over 35 who are ready to overcome their fears of getting started and finally begin there fitness journey using a holistic approach. 

Strength Starts Here seamlessly blends beginner strength training insights with transformative behavior change coaching. This program empowers you to conquer gym anxiety and embrace confident, consistent workouts.

Meet Abby. Abby loves hiking and mountain biking but after having kids she started to develop chronic pain in her back and hips and was feeling generally weak and unstable in her body. She knew it was time to start strength training but felt intimidated about starting on her own and was worried about making the pain worse. We started with of functional movement patterns and focussed on building core strength (Module 2 of SSH) which helped ease a lot of her pain. She's now able to perform assisted pull-ups, push-ups, squats and deadlifts and has noticed significant changes not only physically, but mentally and emotionally as well.

 

Check Out What's Inside:

 

Drip access to 6 modules. You'll get access to a new module every 2 weeks so you can follow along in just minutes a day without feeling overwhelmed by intensive programming. You'll get:

 

Short, progressive, video lessons guiding you through the Strength Starts Here Framework so that you can work through exercises and practice your form on your schedule, at a pace that feels safe and comfortable for you.

 

The exact 12 week process a Personal Trainer starts her 35+ beginner clients with, without the overwhelm or having to pay for expensive training sessions. This looks NOTHING like a "beginner workout" plan that's being sold to you online that skips the basics and can make you feel worse than when you started. 

 

I'll walk you through every step of the way with bi-weekly live coaching calls for Q&A, and support as you work through the program, practice your form, and track your progress.

 AND

A 24/7 private online community full of like-minded women to get feedback, answers, guidance on form, and support during the program and beyond.

Meet Heather. Heather has been a dentist for over 25 years and struggled with chronic neck pain due to sitting for long periods with her head tilted to one side. She was diagnosed with neck arthritis which we were able to work around, modifying any movements involving overhead reaching. Over the course of 8 months, Heather built significant strength, improved movement patterns, reduced neck and back pain, and developed higher self-esteem.

 

Cash-flow friendly

$116/month

for 6 months

  • vs. $249.50/mo after Beta-Launch
  • Lifetime access to all 6 modules, video tutorials, workbook activities, SSH private community
  • SSH workbook to retain knowledge and refer back to
  • 12 weeks of workout programming
  • 1:1 Behaviour Coaching
  • 1:1 Form Coaching
  • Weekly live calls
  • 24/7 private online community of supportive, like-minded women
  • $1050 in free bonuses including 1:1 coaching
GET STARTED

Pay in full + save $200

$497 CAD

one-time investment

  • vs. $1297 after Beta-Launch
  • Lifetime access to all 6 modules, video tutorials, workbook activities, SSH private community
  • SSH workbook to retain knowledge and refer back to
  • 12 weeks of workout programming
  • 1:1 Behaviour Coaching
  • 1:1 Form Coaching
  • Weekly live calls
  • 24/7 private online community of supportive, like-minded women
  • $1050 in free bonuses including 1:1 coaching
GET STARTED

Questions? I have answers!

PLUS, ENROLL NOW AND GET OVER $2200 WORTH OF FREE BONUSES (BETA-LAUNCH SPECIAL ONLY)!

1:1 COACHING SESSION

($200 BONUS)

1:1 coaching session to discuss any challenges, offer guidance and support. We'll also use this session to discuss your unique lifestyle and fitness goals so I can effectively create your own personalized workout program for the final 4 weeks of SSH (see next bonus).

YOUR OWN CUSTOMIZED WORKOUT PROGRAM BASED ON YOUR UNIQUE GOALS AND LIFESTYLE

($500 BONUS)

 During our 1:1 call we'll discuss your goals, gym accessibility, schedule and lifestyle to come up with the best workout program for you so that during the final 4 weeks of SSH, you'll follow your own, customized program created by me, while still having the support of myself and the group.  

LIFETIME ACCESS

($1500 BONUS)

Newsflash: Progress isn't linear!

Part of making long-term behavior changes involves having setbacks or behavioral "relapses". This is totally normal and all part of the process. With lifetime access, you'll have all the tools and support you need in order to be able to work through whatever new challenges life brings, well after completing the program.

The Strength Starts Here Guarantee

 

I'm passionate about helping you start your fitness journey in a way that feels right FOR YOU. That means having the right tools and knowledge to allow you to walk into the gym comfortably on your own, with the desire to get stronger, build confidence and take care of YOU.

Take the time to work through the videos and tutorials, fill out your workbook, complete the knowledge tests and get your questions answered during the coaching calls or in the online community chat. Apply everything you've learned and if after that, you don't feel like you can walk into the gym, I'll refund you in full. Simply contact me directly with photos and videos of all of your work (you will have the option to video yourself for your own personal reference to compare form in module 2) and refund request.

You're ready to join Strength Starts Here if...

 

đŸ’ȘđŸŒ You’re a woman over 35, ready to take action towards a healthier, stronger life—without the overwhelm of rigid plans or confusing workouts.

 

đŸ’ȘđŸŒ You’re committed to lasting change and sustainable habits, not another quick-fix challenge or fad diet that leaves you back at square one.

 

đŸ’ȘđŸŒ You’re ready to create a consistent fitness routine that empowers you, without the fear of failing or giving up.

 

đŸ’ȘđŸŒ You’re done with programs that don’t stick. Now, you're focused on building the habits that get you to the gym—and keep you going.

 

đŸ’ȘđŸŒ You’re motivated to feel strong and confident in both body and mind, to live a life that feels more aligned and fulfilling.

 

đŸ’ȘđŸŒ You’re ready to trust the Strength Starts Here process—a beginner-friendly, holistic approach to take you from feeling overwhelmed to feeling gym-confident and consistent.

 

đŸ’ȘđŸŒ You’re seeking support, not just to learn proper strength training techniques, but to stay accountable, set boundaries, and overcome obstacles with confidence.

 

đŸ’ȘđŸŒ You’re done with the cycle of starting and stopping. You're committed to breaking the cycle and finally feeling good about yourself, your body, and your efforts.

 

GET STARTED
GET STARTED

It's time to take control of your health and happiness...for good.

JOIN NOW (see above for payment options)