Store My Library

It's Time to Get Gym Confident

A 12 week transformation program empowering women over 35 to go from overwhelmed and uncertain to gym confident and consistent using a holistic, beginner approach to strength training.

BETA-LAUNCH ENROLLMENT NOW OPEN.

ENROLLMENT CLOSES JANUARY 25, 2025

**ENROLLMENT EXTENDED TO JANUARY 31st**

GET STARTED

YOU LOVE THE IDEA OF BEING SOMEONE WHO GOES TO THE GYM CONFIDENTLY & CONSISTENTLY.

 

And you know that in order to become the strong, confident woman you’re meant to be, you need to know where to start and how to make it a part of your already busy and exhausting lifestyle.

 

But there’s a problem...

 

You're not currently feeling the most confident in your body and your abilities to make such a big commitment...and the gym feels like a pretty scary place if we're being honest...

 

If you're like most gym anxious women over 35, you're still struggling to figure out where to start and how to actually stick to it, in a way that's sustainable for you. Not to mention, the idea of walking into a gym full of gym bros and 20 somethings, makes you feel sooo out of place!

 

Let's face it...trying to guilt yourself into finally getting started isn’t doing you any favours.

 

At this point, you may be thinking, "There's got to be a better way."

 

A way to feel more positive about your fitness journey so that you can FEEL the benefits and actually *want* to keep going.

 

A way that combines beginner strength training with behavior change strategies so you can fit it into your current lifestyle and be able to adapt instead of beating yourself up when things don’t go according to plan.

 

A way to feel confident and know what you’re doing when you step into the gym so it’s not such a scary place. 

 

A way for you to feel safe in your movements so you know if you’re doing your exercises correctly without worrying about injuring yourself.

 

A way for you to learn the basics of gym equipment, how to set it up and what exercises to do.

 

Good news...

 

There IS a better way to gym confidence AND consistency.

YOU CAN START YOUR FITNESS JOURNEY  WITHOUT FEELING OVERWHELMED OR FEAR FAILING.

 

YOUR GYM CONFIDENCE IS WAITING...

 

Imagine what it’ll feel like when:

 

You’re confident in your ability to show up for yourself.

 

You've become that woman who walks into the gym knowing what she's doing, with a plan, and without worrying what anyone thinks.

 

You feel energized, less achy, and just generally awesome not only physically, but mentally and emotionally.

 

Working out is a regular part of your routine and you’ve learned to use your setbacks as opportunities to learn and adapt, rather than taking them as a sign of failure.

 

You’ve shifted your mindset around what working out means to you so that you can FEEL the benefits and celebrate your wins no matter how small, instead of shaming or self-sabotaging.

 

You realize you don’t have to spend hours in the gym or stop eating the foods you love, in order to make progress.

 

You have a supportive community of women who are rooting for you, to celebrate your wins, and work through challenges with.

This doesn't have to be you...😅

YES, IT’S ACTUALLY POSSIBLE


 

TO GO FROM

Feeling scared, intimidated, or just "out of place" in the gym, not having a clue when it comes to form, what exercises to do and how to use, let alone set up equipment...

đŸ‘‡đŸŒ

Being able to walk into the gym for the first time, feeling confident in your form, follow a program, and being able to recognize, set up equipment and knowing when to up your weights.

TO GO FROM

Sedentary, feeling exhausted, achy, uncertain in your movements...

đŸ‘‡đŸŒ

Strong and confident in your body, energized, less stressed, less aches and pains, having better sleep and being generally happier.

 

TO GO FROM

Feeling like it’s impossible, having to go all in, feeling like you have to give up your time and the foods you love...

đŸ‘‡đŸŒ

Taking things day by day, enjoying the process, making small changes that add up over time, recognizing and celebrating what you’re gaining, realizing you’re not actually losing anything.

 

 

Hey there, I’m Adelade.

 

An ACE Certified Personal Trainer and Behaviour Change Specialist who has worked in the fitness industry for the past several years.

 

In my time as a trainer I've noticed a trend; 90% of my clients who are women over 40, admittedly described feeling intimidated, not knowing where to start and even “embarrassed” about stepping into a gym, until they finally bit the bullet and hired a Personal Trainer (me).

 

As much as I love helping my clients 1:1, I’ve realized it’s just not feasible or realistic for most women to rely on a personal trainer in order to go to the gym. Which means unfortunately, most women live in this state of gym intimidation, putting off their health for YEARS, until they convince themselves they’re too far gone or injury forces them to make changes. Wouldn't it be better to get a handle on it now before it's too late? And without having to rely on expensive personal training sessions?

 

So now, rather than having women rely on me in order to show up, I help women over 35 learn how to overcome their gym anxiety so they can walk into the gym ON THEIR OWN, confidently & consistently.

 Meet Katharine. Katharine is a Physician in Montreal who found it very challenging to stay consistent with her workouts. Katharine's hours are sporadic, sometimes working on call for 24-48 hour shifts. Her mindset about working out was very weight oriented and she developed a negative relationship with exercise and healthy habits in general because in her mind, she kept "failing." As you can imagine, Katharine found it very difficult to have a routine, was constantly exhausted, and spoke negatively to herself when she wasn't able to stick to something.

 

Introducing...

Strength Starts Here

 

The ultimate transformation program designed exclusively for women over 35 who are ready to overcome their fears of getting started and finally begin there fitness journey using a holistic approach. 

Strength Starts Here seamlessly blends beginner strength training insights with transformative behavior change coaching. This program empowers you to conquer gym anxiety and embrace confident, consistent workouts.

Meet Abby. Abby loves hiking and mountain biking but after having kids she started to develop chronic pain in her back and hips and was feeling generally weak and unstable in her body. She knew it was time to start strength training but felt intimidated about starting on her own and was worried about making the pain worse. We started with of functional movement patterns and focussed on building core strength (Module 2 of SSH) which helped ease a lot of her pain. She's now able to perform assisted pull-ups, push-ups, squats and deadlifts and has noticed significant changes not only physically, but mentally and emotionally as well.

 

Check Out What's Inside:

 

Drip access to modules starting with a welcome package, and Module 1. Throughout the course of 12 weeks you'll get:

 

Video lessons guiding you through the Strength Starts Here Framework so that you can work through exercises and practice your form at a pace that's comfortable for you, without the overwhelm.

 

The exact 12 week process a Personal Trainer starts her 35+ beginner clients with, without the overwhelm. Hint** This looks NOTHING like a "beginner workout" plan that's being sold to you online that skips the basics, making you feel worse than when you started. 

 

Your own SSH workbook to walk you through every step of the process, help you retain program knowledge, track your progress, celebrate your wins and most importantly, to keep and refer back to for life.

 

12 weekly live coaching calls for Q&A, and support as you overcome gym anxiety and work towards becoming a stronger, happier, more confident version of yourself.

 

A private online community full of like-minded women to get feedback, answers, guidance, and support during the program and beyond.

Meet Heather. Heather has been a dentist for over 25 years and struggled with chronic neck pain due to sitting for long periods with her head tilted to one side. She was diagnosed with neck arthritis which we were able to work around, modifying any movements involving overhead reaching. Over the course of 8 months, Heather built significant strength, improved movement patterns, reduced neck and back pain, and developed higher self-esteem.

 

Cash-flow friendly

$116/month

for 6 months

  • vs. $249.50/mo after Beta-Launch
  • Lifetime access to all 6 modules, video tutorials, workbook activities, SSH private community
  • SSH workbook to retain knowledge and refer back to
  • 12 weeks of workout programming
  • 1:1 Behaviour Coaching
  • 1:1 Form Coaching
  • Weekly live calls
  • 24/7 private online community of supportive, like-minded women
  • $1050 in free bonuses including 1:1 coaching
GET STARTED

Pay in full + save $200

$497 CAD

one-time investment

  • vs. $1297 after Beta-Launch
  • Lifetime access to all 6 modules, video tutorials, workbook activities, SSH private community
  • SSH workbook to retain knowledge and refer back to
  • 12 weeks of workout programming
  • 1:1 Behaviour Coaching
  • 1:1 Form Coaching
  • Weekly live calls
  • 24/7 private online community of supportive, like-minded women
  • $1050 in free bonuses including 1:1 coaching
GET STARTED

Questions? I have answers!

PLUS, ENROLL NOW AND GET OVER $2200 WORTH OF FREE BONUSES (BETA-LAUNCH SPECIAL ONLY)!

1:1 COACHING SESSION

($200 BONUS)

1:1 coaching session to discuss any challenges, offer guidance and support. We'll also use this session to discuss your unique lifestyle and fitness goals so I can effectively create your own personalized workout program for the final 4 weeks of SSH (see next bonus).

4 WEEKS OF BONUS CUSTOMIZED WORKOUT PROGRAMMING

($500 BONUS)

 During our 1:1 call we'll discuss your goals, gym accessibility, schedule and lifestyle to come up with the best workout program for you so that during the final 4 weeks of SSH, you'll follow your own, customized program created by me, while still having the support of myself and the group.  

LIFETIME ACCESS

($1500 BONUS)

Newsflash: Progress isn't linear!

Part of making long-term behavior changes involves having setbacks or behavioral "relapses". This is totally normal and all part of the process. With lifetime access, you'll have all the tools and support you need in order to be able to work through whatever new challenges life brings, well after completing the program.

The Strength Starts Here Guarantee

 

I'm passionate about helping you start your fitness journey in a way that feels right FOR YOU. That means having the right tools and knowledge to allow you to walk into the gym comfortably on your own, with the desire to get stronger, build confidence and take care of YOU.

Take the time to work through the videos and tutorials, fill out your workbook, and get your questions answered during the coaching calls or in the online community chat. Apply everything you've learned and if after that, you don't feel like you can walk into the gym, I'll refund you in full. Simply contact me directly with photos and videos of all of your work (you will have to video yourself for your own personal reference to compare form in module 2) and refund request.

You're ready to join Strength Starts Here if...

 

đŸ’ȘđŸŒ You’re a woman over 35, ready to take action towards a healthier, stronger life—without the overwhelm of rigid plans or confusing workouts.

 

đŸ’ȘđŸŒ You’re committed to lasting change and sustainable habits, not another quick-fix challenge or fad diet that leaves you back at square one.

 

đŸ’ȘđŸŒ You’re ready to create a consistent fitness routine that empowers you, without the fear of failing or giving up.

 

đŸ’ȘđŸŒ You’re done with programs that don’t stick. Now, you're focused on building the habits that get you to the gym—and keep you going.

 

đŸ’ȘđŸŒ You’re motivated to feel strong and confident in both body and mind, to live a life that feels more aligned and fulfilling.

 

đŸ’ȘđŸŒ You’re ready to trust the Strength Starts Here process—a beginner-friendly, holistic approach to take you from feeling overwhelmed to feeling gym-confident and consistent.

 

đŸ’ȘđŸŒ You’re seeking support, not just to learn proper strength training techniques, but to stay accountable, set boundaries, and overcome obstacles with confidence.

 

đŸ’ȘđŸŒ You’re done with the cycle of starting, stopping, and self-sabotage. You're committed to breaking the cycle and finally feeling good about yourself, your body, and your efforts.

 

GET STARTED
GET STARTED

It's time to take control of your health and happiness...for good.

GET STARTED FOR JUST $297